Douglas Rozen
About Douglas Rozen
Douglas Rozen serves as the Chief Marketing Officer at Rokt and has held various leadership roles in the marketing industry, including positions at dentsu Media and OMD Worldwide. He has a strong academic background with degrees from the University of Chicago, University of Wisconsin-Madison, and University of California, Berkeley.
Current Role at Rokt
Douglas Rozen serves as the Chief Marketing Officer at Rokt, a position he has held since 2023. In this role, he focuses on driving marketing strategies that leverage technology and data to enhance customer engagement and business growth. His extensive background in digital marketing and innovation supports Rokt's mission to optimize online transactions and improve customer experiences.
Previous Experience at Dentsu Media
Prior to his current role, Rozen worked at dentsu Media as the CEO for the Americas from 2021 to 2023. During his tenure, he was instrumental in hiring the industry's first Chief Addressability Officer and launched the Economic Empowerment initiative, which introduced industry-first 30-day payment terms. His leadership contributed to significant advancements in the company's marketing capabilities.
Education and Expertise
Douglas Rozen has a diverse educational background. He studied Psychology at the University of Wisconsin-Madison, earning a Bachelor of Science degree. He furthered his education at the University of Chicago, where he focused on eCommerce at the Booth School of Business. Additionally, he studied Artificial Intelligence at the University of California, Berkeley, achieving credentials from the Haas School of Business. His academic foundation supports his expertise in integrating technology with marketing strategies.
Advisory Roles and Board Memberships
Rozen has held several advisory roles and board memberships throughout his career. He has served as an advisor for Sandy Hook Promise since 2021 and for Pledge since 2017. In 2024, he joined the Board of Directors at the Ad Council. His involvement in these organizations reflects his commitment to social causes and his influence in the marketing and advertising sectors.
Achievements in Digital Marketing
Throughout his career, Douglas Rozen has achieved notable milestones in digital marketing. He propelled 360i to become a Forrester leader and earned accolades such as MediaPost Agency of the Year and AdAge A-list agency. He also created the global agency unit at Carlson Marketing, which included diverse offerings in creative, media, mobile, and social. His initiatives have consistently focused on the intersection of creativity, technology, and data.