Elizabeth Buchanan
About Elizabeth Buchanan
Elizabeth Buchanan serves as the Chief Commercial Officer at Rokt, a position she has held since 2018. With a diverse background in marketing and leadership roles across various companies, she has extensive experience in driving commercial strategies and transformation.
Current Role as Chief Commercial Officer
Elizabeth Buchanan serves as the Chief Commercial Officer at Rokt, a position she has held since 2018. In this role, she is responsible for overseeing commercial strategies and driving growth initiatives within the company. Her leadership is focused on enhancing customer engagement and optimizing revenue streams. She operates from the Greater New York City Area, contributing to Rokt's mission of transforming the way brands connect with consumers.
Previous Experience at Rokt
Prior to her current role, Elizabeth Buchanan worked at Rokt as Executive Director from 2012 to 2015 in Sydney, Australia. During her tenure, she played a key role in developing the company's marketing strategies and enhancing its market presence. Her experience in this position laid the groundwork for her subsequent leadership role within the organization.
Professional Background in Marketing and Advertising
Elizabeth Buchanan has extensive experience in marketing and advertising, having held various significant positions throughout her career. She worked at Yahoo as Head of Marketing Services from 1997 to 2001 and at OMD Worldwide as President, Global Transformation & CMO from 2017 to 2018. Additionally, she held roles at Young & Rubicam and Saatchi & Saatchi, where she gained valuable insights into media buying and account management.
Education and Academic Credentials
Elizabeth Buchanan studied at Macquarie University, where she achieved a Bachelor of Arts and Bachelor of Law (BALLB) from 1993 to 1994. This educational background provided her with a strong foundation in both legal and communication principles, which she has applied throughout her professional career in various leadership roles.
Board Memberships and Leadership Roles
In addition to her role at Rokt, Elizabeth Buchanan serves as a Non-Executive Director at S4 Capital Group since 2019 and as a Board Member at Vital Voices Global Partnership since 2017. These positions reflect her commitment to leadership and advocacy in the business community, as well as her dedication to promoting women's leadership and empowerment.