Emily Clifford
About Emily Clifford
Emily Clifford is a Senior Strategic Account Lead at Rokt, where she has worked since 2023. She has a diverse background in marketing, customer success, and product management, with previous roles at various organizations including Columbia University and Major Food Group.
Work at Rokt
Emily Clifford currently holds the position of Senior Strategic Account Lead at Rokt, a role she has occupied since 2023. Prior to this, she served as a Program Manager for Emerging Products at Rokt from 2021 to 2023. Her experience at Rokt also includes positions as Senior Customer Success Manager / Senior Account Manager and Associate Customer Success Manager, demonstrating her progression within the company. Throughout her tenure, she has focused on enhancing customer success and account management strategies.
Education and Expertise
Emily Clifford studied at Columbia University, where she earned a Bachelor of Arts in Financial Economics and Visual Arts from 2013 to 2017. She furthered her education at General Assembly, completing a Product Management program in 2021. Emily possesses expertise in launching landing pages, SEO strategies, competitive analysis, and managing digital marketing campaigns. She is skilled in using Python and basic HTML, as well as employing A/B testing and multivariate testing to optimize marketing efforts.
Background
Emily Clifford has a diverse professional background that includes various roles in marketing, customer success, and finance. She began her career as a Finance Intern at Port Tampa Bay in 2015. Emily also worked as a Mixology Instructor at Columbia Bartending Agency and School of Mixology from 2014 to 2017. Her experience includes internships at Major Food Group and Humble Chic NY, as well as a position as a Digital Marketing Strategist at Fueled.
Achievements
Throughout her career, Emily Clifford has demonstrated a commitment to enhancing marketing strategies and customer success. She has successfully managed Facebook Ads and Google Search and Display Ads campaigns, contributing to improved marketing outcomes. Her work in competitive analysis has informed strategic marketing decisions, showcasing her ability to adapt to the evolving digital landscape. Emily's proficiency in SEO strategies has also played a crucial role in enhancing search engine rankings for her projects.