Erica Brophy
About Erica Brophy
Erica Brophy is a Senior Director of Customer Success at Rokt, with over a decade of experience in strategic media and partnerships. She has held various leadership roles in marketing and operations across multiple companies, including Mirriad and Horizon Media.
Current Role at Rokt
Erica Brophy serves as the Senior Director of Customer Success at Rokt, a position she has held since 2023. In this role, she focuses on enhancing customer relationships and ensuring successful outcomes for clients. Her extensive background in customer operations and strategic partnerships supports her efforts to drive customer satisfaction and retention.
Previous Experience in Media and Marketing
Erica Brophy has over a decade of experience in the media and marketing sectors. She worked at Horizon Media in various roles, including Assistant Brand Strategist and Brand Strategist, where she developed brand strategies and marketing initiatives. Her tenure at Mirriad included positions such as Director of Content Partnerships and Senior Vice President of Strategic Partnerships & Operations, where she focused on building and managing strategic partnerships.
Entrepreneurial Background
Erica co-founded Wellness Tribe, serving as CEO from 2015 to 2017. This venture, based in Santa Barbara, California, focused on promoting health and wellness initiatives. Her experience in entrepreneurship complements her extensive background in corporate roles, providing her with a unique perspective on business operations and customer engagement.
Educational Background
Erica Brophy studied at Cornell University, where she earned a Bachelor of Science degree with an interdisciplinary major concentrating in Communication. Her education, completed from 2006 to 2010, provided her with a solid foundation in communication strategies, which she has applied throughout her career in various roles.
Leadership and Environmental Initiatives
Throughout her career, Erica has demonstrated leadership in various capacities. She served as the Go Green Committee Chair at Alpha Phi International Fraternity, where she was involved in environmental initiatives. Additionally, she held leadership roles in marketing and operations, showcasing her ability to lead teams and manage projects effectively.