George Fitzgerald
About George Fitzgerald
George Fitzgerald is a Product Manager with extensive experience in driving revenue growth through data integration and machine learning solutions. He has a strong academic background in Mathematics, Computer Science, and Business Administration, and has successfully led product initiatives at various companies, including Rokt and AEC Group.
Work at Rokt
Currently, George Fitzgerald serves as a Product Manager at Rokt, a position he has held since 2021. In this role, he has contributed to significant revenue generation by building integrations into platforms such as Google Tag Manager, Adobe, Tealium, and Segment, realizing USD$5 million per annum. He has also played a major role in enabling international expansion through the seamless integration of conversion data. Fitzgerald's efforts have led to a substantial increase in email responses from new leads by 5% through the launch of a pre-sale revenue calculator tool.
Education and Expertise
George Fitzgerald obtained his Bachelor's degree in Mathematics and Computer Science from Queensland University of Technology (QUT), where he studied from 2014 to 2017. He furthered his education by earning a Master of Business Administration (MBA) in Business Administration and Management from Yonsei University, completing his studies from 2007 to 2011. This combination of technical and business education underpins his expertise in product management and data-driven decision-making.
Background
Before joining Rokt, George Fitzgerald held various positions that contributed to his professional development. He worked as a Software Developer at Code Valley from 2012 to 2014, where he gained foundational experience in software development. He then transitioned to Hannah Direct as a Team Leader from 2016 to 2018, where he achieved feature parity with major platforms like Google and Facebook. Fitzgerald also served as a Product Manager at AEC Group from 2019 to 2021, further honing his skills in product management.
Achievements
Throughout his career, George Fitzgerald has achieved notable outcomes that demonstrate his impact in product management. At Rokt, he ideated and implemented the company's first machine learning data classification model, which resulted in an annual revenue uplift of USD$4 million. He also detected a loss of USD$20 million across the Rokt network and successfully recovered USD$200,000 in lost revenue within three months. His work has been instrumental in generating USD$3 million per annum in revenue by unlocking hundreds of integrations and securing new clients.