Guang Li

VP, Finance Smb @ Rokt

About Guang Li

Guang Li is the Vice President of Finance for SMB at Rokt, where he has played a significant role in the company's growth. He has a diverse background in finance and investment banking, with experience at notable firms such as Deutsche Bank and SiteMinder, and he delivered a TED talk on his personal experiences with leukemia in 2011.

Current Role at Rokt

Guang Li currently serves as the Vice President of Finance for Small and Medium Businesses (SMB) at Rokt. He has held this position since 2024, operating from New York, United States. In this role, he oversees financial strategies and operations tailored to SMB clients, contributing to the company's overall financial health and growth.

Previous Experience at Rokt

Prior to his current role, Guang Li was the Vice President of Strategic Finance at Rokt from 2020 to 2024. During his tenure, he played a significant role in the company's transformation into a unicorn, achieving a valuation of $2.4 billion by 2022. His strategic insights and financial leadership were pivotal in driving the company's growth.

Professional Background in Finance

Guang Li has extensive experience in finance, having worked in various roles across multiple organizations. He was a Director of Financial Planning and Analysis (FP&A) at SiteMinder from 2019 to 2020, and previously held the position of Manager, FP&A at the same company from 2018 to 2019. His earlier roles include working as an Investment Banking Analyst at Deutsche Bank from 2014 to 2016 and as an Analyst, FP&A at SiteMinder from 2016 to 2017.

Educational Background

Guang Li studied at the University of Sydney, where he earned a Bachelor of Commerce (Liberal Studies) with a focus on Finance, Accounting, and Psychology from 2009 to 2012. He also attended Emory University - Goizueta Business School, obtaining a Bachelor of Business Administration in 2011. His education provided a strong foundation in financial principles and analytical skills.

Public Speaking and Film Credits

In addition to his finance career, Guang Li delivered a TED talk at TEDxEmory in 2011, sharing his personal experiences with leukemia. He also has three feature-length film credits as an Australian actor, showcasing his diverse talents beyond the finance sector.

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