James Morrison
About James Morrison
James Morrison is the Head of Product (Demand) at Rokt, where he has worked since 2022 in New York City. He has extensive experience in product development and marketing, having held senior roles at various companies including InfoVista, JOOR, and Ascom Holding AG.
Work at Rokt
James Morrison serves as the Head of Product (Demand) at Rokt, a position he has held since 2022. Based in New York, New York, he leads the development of AI and machine learning-driven advertising and eCommerce user experiences. His role involves overseeing product strategy and execution, focusing on enhancing user engagement and optimizing product offerings.
Previous Experience
Before joining Rokt, James held several senior positions in various organizations. He worked at JOOR as Senior Vice President of Product, Development & Innovation from 2019 to 2022. Prior to that, he was Senior Vice President of Marketing and CSP Product Strategy at InfoVista for 10 months in 2016-2017. His experience also includes roles at Ascom Holding AG and Navico, where he contributed to product management and marketing strategies.
Education and Expertise
James Morrison earned his MBA from Columbia Business School, specializing in Finance and Marketing, from 2009 to 2011. He also holds a BA/BE (Hons) in Economics and Computer Systems Engineering from The University of Auckland, which he completed from 2000 to 2004. His educational background supports his expertise in operational strategy and execution within the technology sector.
Career Development
James began his career as a Design Engineer at Navman, where he worked from 2003 to 2005. He progressed to roles such as Project Manager at Navman from 2005 to 2006 and Product Manager at Navico from 2006 to 2009. His diverse experience in engineering, product management, and marketing has equipped him with the skills to build and lead teams in both consumer and enterprise markets.
Leadership and Team Building
James Morrison has significant experience in building and leading teams focused on the design, development, and marketing of award-winning products. His leadership roles across various companies have involved strategic planning and execution, contributing to successful product launches and innovations in the tech industry.