Jason Sigalos

SVP Strategic Key Accounts @ Rokt

About Jason Sigalos

Jason Sigalos serves as the Senior Vice President of Strategic Key Accounts at Rokt, where he focuses on enhancing the understanding and value of Google publisher products for clients. His extensive experience includes various roles at Google, where he contributed to product commercialization and partnership strategies over a span of more than a decade.

Current Role at Rokt

Jason Sigalos serves as the Senior Vice President of Strategic Key Accounts at Rokt, a position he has held since 2023. In this role, he focuses on developing and managing key relationships with clients, ensuring that their needs are met and that they receive measurable value from Rokt's offerings. His extensive experience in strategic partnerships and account management positions him to effectively lead initiatives that drive customer success.

Previous Experience at Google

Jason Sigalos has held multiple roles at Google over the years, contributing significantly to various teams. He worked as a Strategic Partnership Manager from 2011 to 2015, where he focused on global partnerships. He later served as a Business Development Lead for Emerging Products from 2016 to 2018, and as a Product Go-to-Market Lead for Large Partner Solutions from 2018 to 2020. His responsibilities included leading the commercialization and go-to-market strategy for new Google Ad Manager products.

Career Background in Media and Advertising

Before his tenure at Google, Jason Sigalos gained valuable experience in the media and advertising sectors. He worked at Time Inc. as the Director of Sales Development for CNNMoney from 2004 to 2008. Additionally, he held positions at America Online Inc. and AOL Interactive Marketing, where he managed advertising business development and account management. His early career also included a role at Netscape Communications, focusing on commerce strategy and operations.

Educational Background

Jason Sigalos earned a Bachelor of Arts degree in History from Lafayette College. His educational background has provided him with a strong foundation for understanding complex business dynamics and developing effective strategies in his professional roles.

Achievements in Product Development

Throughout his career, Jason Sigalos has played a key role in product development and commercialization. At Google, he was instrumental in developing emerging First-Party identity and audience solutions. He also led initiatives such as Preferred Deals and Programmatic Guaranteed within the Google Ad Manager product suite, demonstrating his ability to influence business leaders and manage cross-functional teams effectively.

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