Jiali Yu
About Jiali Yu
Jiali Yu is the Director of Strategy at Rokt, where he has worked since 2021. He has previously held positions at ANZ, Lloyds Bank, Yext, and Credible, and he holds a Bachelor of Commerce from the University of Melbourne and an MBA from the University of Chicago Booth School of Business.
Work at Rokt
Jiali Yu has been serving as the Director of Strategy at Rokt since 2021. In this role, she is responsible for overseeing the company's strategic positioning and influencing aspects of strategic finance and investor relations. Under her leadership, Rokt successfully completed a Series E funding round in November 2021, achieving a valuation of $2 billion. Additionally, she played a significant role in the secondary funding round in November 2022, which further increased the company's valuation to $2.4 billion. Yu also contributed to the acquisition of AfterSell in December 2023, aimed at enhancing Rokt's offerings for small and medium-sized businesses.
Previous Experience
Before her tenure at Rokt, Jiali Yu held multiple positions in various organizations. She worked at ANZ as an Associate from 2014 to 2015 in Sydney, Australia, and participated in the Graduate Rotational Program at ANZ from 2012 to 2014 in Melbourne. Following her time at ANZ, she joined Lloyds Bank | North America as a Senior Analyst from 2015 to 2016 and later as an Associate in 2017 for seven months. Yu also worked at Yext as a Senior Manager in Product and GTM Strategy from 2019 to 2021 and briefly at Credible in 2018 as part of Business Operations.
Education and Expertise
Jiali Yu holds a Bachelor of Commerce in Economics and Finance from the University of Melbourne. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Entrepreneurship and Business Analytics from The University of Chicago Booth School of Business, where she studied from 2017 to 2019. Her academic background provides her with a strong foundation in both financial analysis and strategic business management.