Laura Booth
About Laura Booth
Laura Booth is a Strategic Account Manager at Rokt, specializing in optimizing marketing campaigns for subscription brands. She holds a Bachelor of Arts in Economics and Finance from the University of South Carolina and has extensive experience in client success and customer service roles across various companies.
Work at Rokt
Laura Booth has been serving as a Strategic Account Manager at Rokt since 2020. In this role, she focuses on optimizing marketing campaigns for subscription brands, emphasizing key performance indicators such as Cost Per Acquisition (CPA), Lifetime Value (LTV), and Incrementality. Her responsibilities include utilizing data-driven decision-making to enhance business growth and retention. Booth's approach is centered on process improvement and operational efficiency, which contributes to the overall success of her accounts.
Previous Experience at EX.CO
Before joining Rokt, Laura Booth worked at EX.CO (formerly Playbuzz) as a Senior Partner Success Manager from 2019 to 2020. She also held the position of Client Success Manager at the same company from 2018 to 2019. In these roles, she was responsible for ensuring client satisfaction and success, contributing to the company's objectives in New York, New York.
Career at PulteGroup
Laura Booth's career includes significant experience at PulteGroup, where she worked as a Customer Service Manager from 2014 to 2015 and as a Senior Customer Service Manager from 2015 to 2016. During her time in the Charlotte, North Carolina area, she focused on enhancing customer service processes and improving client relations.
Education and Expertise
Laura Booth earned her Bachelor of Arts in Economics and Finance from the University of South Carolina. Her educational background provides a solid foundation for her expertise in marketing campaign optimization and data-driven decision-making, which she applies in her current role at Rokt.
Specialization in Marketing Campaigns
Laura Booth specializes in optimizing marketing campaigns for subscription brands. She focuses on key performance indicators such as Cost Per Acquisition (CPA), Lifetime Value (LTV), and Incrementality. Her expertise allows her to drive effective marketing strategies that enhance client performance and satisfaction.