Li Zhao
About Li Zhao
Li Zhao is a Strategic Account Manager with extensive experience in marketing and communications, having worked at various organizations including Columbia University and Rokt. Zhao has a strong background in developing marketing strategies, managing events, and enhancing brand visibility.
Work at Rokt
Li Zhao has been serving as a Strategic Account Manager at Rokt since 2022. In this role, Zhao focuses on managing client relationships and ensuring customer success. Previously, Zhao worked at Rokt as an Account Manager in Customer Success for seven months in 2022. Zhao's responsibilities included developing strategies to enhance client engagement and satisfaction.
Education and Expertise
Li Zhao holds a Bachelor's Degree in English Language and Literature from Zhejiang University. Zhao also earned a Master’s Degree in Public Relations and Corporate Communication from New York University. This educational background supports Zhao's expertise in strategic communication and brand management.
Background
Li Zhao has a diverse professional background with experience in various roles across marketing and public relations. Zhao worked at Columbia University as a Course Associate from 2021 to 2022, where responsibilities included identifying marketing technology stacks to improve operational efficiency. Zhao's earlier roles include positions at Wibbitz, Ogilvy Public Relations, and We Are The Nation, contributing to a well-rounded skill set in communications and event management.
Achievements
Throughout the career, Li Zhao has successfully planned and executed proprietary and sponsored events, enhancing brand awareness and customer interaction. Zhao has developed and implemented demand generation marketing strategies that improved brand visibility and customer engagement. Additionally, Zhao has managed and designed brand creative assets to support sales efforts.