Mehak Arya
About Mehak Arya
Mehak Arya is a Digital Account Coordinator at Rokt, with a background in Communication and Media Studies from the University of Southern California. She has held various roles in social media, marketing, and leadership, demonstrating a commitment to using data-driven creative solutions in the entertainment industry.
Work at Rokt
Mehak Arya has been employed at Rokt as a Digital Account Coordinator since 2021. In this role, she focuses on managing digital accounts and leveraging data-driven strategies to enhance client engagement. Rokt is known for its innovative approach to digital marketing, and Arya contributes to the company's mission by utilizing her expertise in communication and media studies.
Education and Expertise
Mehak Arya studied at the University of Southern California, where she earned a Bachelor of Arts in Communication and Media Studies from 2017 to 2021. Prior to that, she completed her A Levels at DPS International from 2015 to 2017. Her academic background provides a strong foundation in media influence, marketing, and consumer behavior, which she applies in her professional roles.
Background
Mehak Arya has a diverse background in media and marketing. She has held various positions, including Social Media Producer at USC Annenberg Media and Co-President at She's the First. Her experiences span multiple organizations and roles, allowing her to develop a comprehensive understanding of digital marketing and brand communication.
Professional Experience
Throughout her career, Mehak Arya has worked in several notable positions. She served as a Digital Marketing Intern at RECKITT BENCKISER in Dubai and as a Copy/Creative Intern at MullenLowe Lintas Group in New Delhi. Additionally, she contributed to the USC Chapter of AMA as Vice President of Case Competitions and as a Consultant, showcasing her leadership and analytical skills.
Passion for Media and Advertising
Mehak Arya is passionate about creating narratives that effectively communicate with audiences. She aspires to use data-driven creative solutions to influence how entertainment reaches a global audience. Her keen interest in the large-scale influence of media and advertising drives her professional endeavors and shapes her approach to marketing strategies.