Nathan Boukhari
About Nathan Boukhari
Nathan Boukhari serves as the Growth & Partnerships Manager for EMEA, focusing on the French market at Rokt. He has a background in screenwriting and business economics, with previous roles in brand communications and business development across various companies.
Current Role at Rokt
Nathan Boukhari serves as the Growth & Partnerships Manager for the EMEA region, specifically focusing on the French market at Rokt. In this role, he connects advertisers with highly engaged online shoppers through performance marketing channels. He has been with Rokt since 2022 and works on-site in London, England. His responsibilities include leveraging e-commerce solutions to enhance customer engagement and drive growth.
Previous Work Experience
Before joining Rokt, Nathan Boukhari held various positions that contributed to his expertise in business development and marketing. He worked at Teva Pharmaceuticals as the Brand & Communications Lead for International Markets for three months in 2019. He also served as an Account Manager at Just&Co from 2020 to 2021 and as a Business Development Manager at ROI Hunter from 2021 to 2022. Earlier, he was a Business Development Representative at Just&Co in 2018.
Educational Background
Nathan Boukhari has a diverse educational background. He studied Screenwriting at the London Film School. He also attended Universidad Carlos III de Madrid, where he achieved a degree in Business/Managerial Economics. Additionally, he studied at HEC Montréal, earning a Bachelor of Business Administration (BBA) with a focus on Business/Managerial Economics.
Specialization in the French Market
In his current role at Rokt, Nathan specializes in the French market. His expertise allows him to effectively navigate the unique challenges and opportunities within this market. He focuses on connecting advertisers with consumers through tailored performance marketing strategies, enhancing customer lifetime value and ancillary profit for eCommerce businesses.
Skills and Expertise
Nathan Boukhari has developed a strong skill set in business development, marketing, and performance marketing. He has experience in leveraging real-time AI decisioning to improve customer lifetime value for eCommerce businesses. His background in both pharmaceuticals and digital marketing equips him with a unique perspective on market dynamics and consumer behavior.