Peggy Wei
About Peggy Wei
Peggy Wei is a UX/UI Designer currently working at Rokt in Sydney, Australia, where she has been employed since 2021. She holds a Bachelor of Psychology (Honours) from UNSW Australia and has experience in user experience design across several companies, alongside a publication in Cognitive Psychology.
Work at Rokt
Peggy Wei has been employed at Rokt as a UX/UI Designer since 2021. She has contributed to various projects within the company, utilizing her skills in user experience design to enhance digital interfaces. Her role involves applying lean and agile design practices to ensure user-centric solutions. Based in Sydney, New South Wales, Australia, she has been part of the team for three years.
Education and Expertise
Peggy Wei studied at Academy Xi, where she completed a UX Design program and achieved UX Transform in 2020. This 11-month course equipped her with essential skills in user experience design. She also holds a Bachelor of Psychology (Honours) from UNSW Australia, which she completed from 2014 to 2017. Her educational background supports her strong focus on user research, insights, and understanding user behavior.
Background
Peggy Wei has a diverse professional background in user experience design. Prior to her current role at Rokt, she worked at several organizations in Sydney, including Good Business Matters, Helfie, and Reputationaire, each as a User Experience Designer for one month in 2020. She also served as a UI/UX Designer at Netfront Pty Ltd for three months from 2020 to 2021. Her experience spans various aspects of design, emphasizing user research and journey mapping.
Research Contributions
Peggy Wei has contributed to the field of Cognitive Psychology through her research experience. She worked as a Graduate Research Assistant at UNSW from 2018 to 2020, where she contributed to published work in the Journal of Experimental Psychology: Learning, Memory, and Cognition. Additionally, she authored a publication titled 'Why is logic so likeable? A single-process account of argument evaluation with logic and liking judgments,' collaborating with other researchers in the field.
Design Philosophy
Peggy Wei embraces a design philosophy that prioritizes user research and insights. She focuses on creating detailed personas and user journeys to inform her design process. Her analytical, data-driven mindset complements her creative problem-solving skills, allowing her to develop effective user-centered designs. This approach is evident in her work across various roles in the UX/UI design field.