Rohan Lal
About Rohan Lal
Rohan Lal is a Senior Marketing Manager with a strong background in communications and economics, currently working at Rokt in New York. His diverse experiences, including roles in digital marketing and a keen interest in environmental issues, enhance his strategic marketing capabilities.
Current Role at Rokt
Rohan Lal serves as the Senior Marketing Manager at Rokt, a position he has held since 2023. In this role, he leverages his strategic marketing capabilities to enhance the company's marketing efforts. His background in communications and economics supports his approach to digital marketing, allowing him to connect various elements effectively. Rohan's experience at Rokt also includes a previous role as Marketing Manager from 2021 to 2023 and as Performance Marketing Coordinator from 2020 to 2021.
Previous Experience in Marketing
Before his current position at Rokt, Rohan held various marketing roles. He worked as a Digital Marketing Associate at SourceMedia from 2017 to 2018 and as Social Media Lead at InsideHook from 2018 to 2019. He also freelanced at Wizkey from 2019 to 2021. These positions contributed to his understanding of digital marketing strategies and social media management, enhancing his capabilities in the field.
Educational Background
Rohan holds a Bachelor of Arts degree in International and Global Studies from Brandeis University, where he also minored in Economics and South Asian Studies. He studied at the university from 2013 to 2017. Additionally, he studied International Criminal Law at Leiden University, completing a study abroad program in 2016. This educational background provides him with a strong foundation in both global issues and economic principles.
Internship Experience
Rohan has gained diverse internship experience throughout his career. He interned at Sanctuary Asia as a Website and Content Intern in 2012, at the UN Security Council’s Special Tribunal for Lebanon in 2016, and at the American Society of International Law in 2016. He also worked as an Intellectual Property and Research Intern at S. Majumdar & Co. in 2014 and as a Quality Assurance Intern at Youth For Understanding USA in 2015. These internships have contributed to his professional development and understanding of various sectors.
Global Perspective and Interests
Rohan possesses a global perspective shaped by his extensive travel experiences. His curiosity about how different elements connect enhances his strategic marketing capabilities. Additionally, he has a keen interest in environmental issues, which informs his professional approach and decision-making in marketing strategies.