Sam Korycki
About Sam Korycki
Sam Korycki is a Senior Product Marketing Manager with expertise in UX/UI, currently working at Rokt in New York. He has a diverse background in product marketing and data analysis, with previous roles at companies such as Jet, Walmart eCommerce, and Goldbelly.
Current Role at Rokt
Sam Korycki serves as the Senior Product Marketing Manager at Rokt, a position he has held since 2022. In this role, he leverages his expertise in UX/UI to enhance product marketing strategies. His focus includes understanding customer needs and aligning product offerings to meet market demands. Based in New York, New York, he contributes to the company's growth through strategic marketing initiatives.
Previous Experience in eCommerce
Prior to his current position, Sam Korycki worked in various eCommerce roles. He was employed at Walmart eCommerce as a Category Management specialist from 2019 to 2021. Before that, he spent 11 months at Jet in a similar capacity from 2018 to 2019. His experience in these roles provided him with insights into category management and online retail strategies.
Education and Expertise
Sam Korycki holds a Bachelor of Science in Human & Organizational Development and Managerial Studies - Corporate Strategy from Vanderbilt University, where he studied from 2015 to 2018. He also earned a Bachelor of Business Administration in Music Business and Mathematics from Belmont University in 2015. His educational background supports his expertise in strategic planning and product marketing.
Background in Data Analysis and Marketing
Sam's career began with a role as a Data Analyst at the Tennessee Valley Authority from 2016 to 2017. He later transitioned to marketing roles, including a position as a Marketing and Public Relations Specialist at ANM Comms in 2017. His diverse background in data analysis and marketing has equipped him with skills in P&L analysis and strategic financial planning.
Experience in Growth and Organic Search
From 2021 to 2022, Sam Korycki worked at Goldbelly, focusing on growth and organic search strategies. This role allowed him to apply his knowledge of digital marketing and analytics to drive customer engagement and improve online visibility. His experience in this area complements his current responsibilities in product marketing.