Srishti Gupta
About Srishti Gupta
Srishti Gupta is the Chief Product Officer at Rokt, where she leads a multidisciplinary team to enhance e-commerce transactions through machine learning solutions. She has extensive experience in product management and marketing, having held senior roles at companies like Amazon, IRI, and AOL.
Current Role at Rokt
Srishti Gupta serves as the Chief Product Officer at Rokt, a position she has held since 2023. In this role, she leads a multidisciplinary team that encompasses Product Management, Product Marketing, Design (UX/CX), and Analytics & Experimentation. Gupta is responsible for overseeing the performance of over 5 billion e-commerce transactions annually. Her leadership focuses on integrating machine learning solutions to enhance e-commerce transactions for partners and customers.
Previous Experience at Amazon
Before joining Rokt, Srishti Gupta worked at Amazon as the Director of Amazon Ads from 2017 to 2023. During her tenure, she contributed to the development and execution of advertising strategies that supported Amazon's growth in the digital advertising space. Her experience at Amazon further solidified her expertise in e-commerce and advertising technologies.
Career at IRI
Srishti Gupta held the position of President, Media Solutions at IRI from 2010 to 2017. In this role, she was responsible for leading media solutions initiatives within the company. Her work during this period contributed to the advancement of data-driven marketing strategies in the Greater New York City Area.
Educational Background
Srishti Gupta earned her MBA from the Indian Institute of Management Bangalore, a prestigious institution known for its rigorous academic programs. She also holds a Bachelor of Arts in Economics from Shri Ram College of Commerce. Her educational background has equipped her with a strong foundation in business and analytical skills.
Advisory Role at Rutgers University
From 2017 to 2023, Srishti Gupta served as an Advisory Board Member for Big Data at Rutgers University. In this capacity, she provided insights and guidance on the integration of big data in academic and practical applications, contributing to the university's initiatives in this critical area.