Jason Riley
About Jason Riley
Jason Riley serves as the Vice President of Enterprise Sales & Marketing Strategy at Rollick, where he leads a team focused on the Marine, RV, Powersports, and Industrial Equipment markets. With over 15 years of experience in B2B marketing and a background in various marketing roles, he also owns Bare Fishing Co., which specializes in products for minimalist fishing enthusiasts.
Current Role at Rollick
Jason Riley serves as the Vice President of Enterprise Sales & Marketing Strategy at Rollick. He has held this position since 2024, contributing to the company's strategic direction in sales and marketing. In this role, he leads a team focused on the Marine, RV, Powersports, and Industrial Equipment markets. His responsibilities include overseeing marketing initiatives and sales strategies to enhance business growth.
Previous Experience at Rollick
Before his current role, Jason Riley worked at Rollick in various capacities. He served as Director of Marketing from 2019 to 2024, and as Senior Account Executive and Marketing Director from 2015 to 2018. Additionally, he was the Senior Director of Marketing and Sales Development from 2022 to 2024. His tenure at Rollick spanned over five years, during which he developed marketing strategies and supported sales efforts.
Career Background in Marketing
Jason Riley has over 15 years of experience in B2B marketing and business development. He has held positions at Delta Dental of Missouri as a Marketing and Communications Specialist from 2011 to 2015, and at Sandberg Phoenix & von Gontard P.C. as a Business Development and Marketing Specialist from 2009 to 2011. He also worked at SSE, Inc. as a Marketing and Sales Support Coordinator from 2007 to 2009.
Educational Background
Jason Riley studied at Southeast Missouri State University, where he earned a degree in Mass Communications with a focus on Advertising and Graphic Design from 2003 to 2007. He furthered his education at Webster University, obtaining a Master's degree in Advertising and Marketing Communications from 2013 to 2015. His educational background supports his expertise in marketing and communications.
Entrepreneurial Venture with Bare Fishing Co.
In addition to his corporate roles, Jason Riley is the owner of Bare Fishing Co., a company he established in 2022. The company specializes in manufacturing fishing slings designed for minimalist fishermen, reflecting his personal interest in outdoor recreation. This entrepreneurial venture complements his extensive background in marketing and business development.