Tom Kasperski
About Tom Kasperski
Tom Kasperski serves as the Vice President of Digital Strategy at Rollick, where he has worked since 2010. With extensive experience in digital marketing and a background in Fine Arts, he has collaborated with various prominent brands and has been actively involved in industry trends and user experience design.
Work at Rollick
Tom Kasperski has served as Vice President of Digital Strategy at Rollick since 2010. In this role, he has been responsible for overseeing the development and execution of digital marketing strategies. His tenure at Rollick spans over 14 years, during which he has contributed to the company's growth in the digital landscape. Kasperski's expertise in digital marketing has allowed him to effectively lead initiatives that enhance brand visibility and engagement.
Previous Experience in Digital Marketing
Before joining Rollick, Tom Kasperski held several significant positions in the digital marketing field. He worked at Infuz as Vice President of Account Services from 2007 to 2010. Prior to that, he spent nine years at Zipatoni as VP and Senior Creative Director - Interactive, and thirteen years at Maritz as Senior Interactive Designer. His extensive experience in these roles has equipped him with a deep understanding of integrated marketing solutions.
Education and Expertise
Tom Kasperski studied Fine Arts and Illustration at both the Kansas City Art Institute and Columbus College of Art & Design. His educational background in the arts has informed his approach to digital strategy and user experience design. Kasperski has been actively involved in digital marketing since 1993, focusing on various platforms such as Digital OOH, Email, and Mobile. His knowledge of consumer psychology and industry trends enhances his strategic insights.
Industry Involvement and Contributions
In addition to his role at Rollick, Tom Kasperski is recognized as a marketing pundit at www.koolaidantidote.com. He actively observes industry trends, societal changes, and cultural shifts, which informs his work in digital strategy. Kasperski has collaborated with a diverse range of brands, including Anheuser Busch, AT&T, Bacardi, Bank of America, and the National Football League, showcasing his ability to develop effective marketing solutions across various sectors.
Collaborative Experience
Tom Kasperski has over twelve years of experience working collaboratively with advertising, public relations, promotion, and digital teams. His ability to integrate various marketing disciplines has been instrumental in developing comprehensive marketing strategies. Kasperski's collaborative approach ensures that all aspects of a campaign align with the overall brand objectives, resulting in cohesive and effective marketing efforts.