Kate Robertson
About Kate Robertson
Kate Robertson is a Senior Marketing Manager at Roofr, where she has worked since 2022. With a background in operations and brand design, she has experience in scaling tech startups and has held various marketing roles across multiple companies in Canada.
Current Role at Roofr
Kate Robertson serves as the Senior Marketing Manager at Roofr, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives. Prior to this, she worked as the Marketing Manager at Roofr for nine months in 2021. Her contributions to the company include involvement in hiring efforts and creating digital and print designs using Roofr's Canva templates.
Previous Experience in Marketing and Operations
Kate Robertson has a diverse background in marketing and operations. She worked at Canada Post/Postes Canada as a Marketing Officer from 2018 to 2019. Before that, she was the Brand & Marketing Manager at Simply Benefits from 2019 to 2021. Additionally, she held the position of Operations Manager & Brand Designer at Quartermaster Inc. for 11 months in 2018. Her experience spans various roles that enhance her expertise in marketing and brand management.
Expertise in Scaling Tech Startups
Kate Robertson possesses expertise in scaling tech startups from the ground up. This skill set has been developed through her various roles in marketing and operations across different companies. Her experience in managing brand strategies and operational processes contributes to her ability to support startup growth effectively.
Educational Background in Marketing
Kate Robertson studied at Dalhousie University, where she earned a Bachelor of Commerce with a focus on Marketing/Marketing Management from 2013 to 2017. This educational background provided her with foundational knowledge and skills that she applies in her marketing roles.
Contributions to Marketing Literature
Kate Robertson has authored articles on marketing and technology for Roofr's blog. These contributions reflect her insights and knowledge in the field, showcasing her ability to communicate effectively about marketing trends and strategies.