Marc Hansen
About Marc Hansen
Marc Hansen serves as the VP of Marketing at Roofr, where he focuses on marketing strategies for small businesses, particularly in the roofing sector. He has extensive experience in marketing roles across various companies, including Podium and Adobe Workfront, and holds degrees in Business and Marketing from Salt Lake Community College and the University of Utah.
Current Role at Roofr
Marc Hansen serves as the Vice President of Marketing at Roofr since 2023. In this role, he explores and discusses small business marketing strategies specifically tailored for roofers through the Roofr Masterclass. His focus includes providing actionable marketing tips that cater to the unique needs of the roofing industry.
Previous Experience in Marketing
Marc Hansen has held various marketing positions prior to joining Roofr. He worked at Podium as Director of Mid-Market & Enterprise Marketing from 2019 to 2021 and later as Sr. Director, Field Marketing from 2021 to 2022. He also served at Adobe Workfront in multiple roles, including Director of Field Marketing and Senior Marketing Manager, from 2016 to 2019. His experience spans across different companies, including CaptivateIQ and Venafi, where he focused on revenue marketing and demand generation.
Education and Expertise
Marc Hansen studied at the University of Utah, where he earned a degree in Marketing from 2011 to 2015. He also attended Salt Lake Community College, achieving an Associate of Science in Business from 2009 to 2010. His expertise includes product-led growth (PLG) and sales-led growth strategies, with a focus on creating predictable demand and accelerating pipeline for SaaS companies.
Background in Marketing Management
Marc Hansen has a diverse background in marketing management, having worked in various capacities since 2003. His early career included a position as Staff Manager at Life-Line, Inc. and later as Marketing Director at Envision Engineering. He has also held marketing management roles at Domain Systems and Adobe Workfront, where he contributed to demand generation and marketing strategy development.
Focus on Small and Medium-Sized Businesses
Marc Hansen specializes in marketing strategies that cater to both small and medium-sized businesses (SMB) as well as enterprise-level companies. His work emphasizes the importance of tailored marketing approaches that address the specific challenges faced by different business sizes, particularly in the SaaS sector.