Brianne G.
About Brianne G.
Brianne G. serves as the Vice President of Growth at Rootstock Software, where she has worked since 2023. She has held various leadership positions in marketing and communications across several companies, emphasizing customer experience and integrated marketing strategies.
Work at Rootstock Software
Brianne G. has been serving as Vice President, Growth at Rootstock Software since 2023. In this role, she focuses on driving growth initiatives and enhancing customer experiences. Her tenure at Rootstock Software marks a significant step in her career, contributing to the company's strategic goals in the software industry.
Previous Experience in Marketing Leadership
Before joining Rootstock Software, Brianne held several leadership positions in marketing. She worked as Vice President of Marketing at AlphaGraphics for 11 months in 2019. Following that, she served as Vice President of Revenue Marketing and Product Marketing at Coalfire for three years, where she focused on revenue generation strategies. Additionally, she was the Vice President of Marketing & Communications at SecureSet, which was acquired by WeWork.
Background in Social Media and Digital Marketing
Brianne G. has extensive experience in social media and digital marketing. She began her career at Dell, where she held various roles, including Social Media Specialist and Media & Social Media Senior Manager. Her experience at Edelman as Senior Vice President, Digital, further solidified her expertise in digital marketing strategies, particularly in adapting to the evolving landscape of social and digital media.
Education and Academic Background
Brianne studied at Texas State University, where she earned a Bachelor of Arts in Communication Studies with a focus on Interpersonal Communication. She also attended Anderson High School. Her educational background provides a foundation for her career in marketing and communications.
Advocacy for Customer-Centric Marketing
Brianne advocates for prioritizing customer experience in integrated marketing and communications strategies. She emphasizes the importance of making the most out of every marketing touchpoint, especially in an era of shrinking attention spans. Her approach includes building high-performing teams that excel in content identification and adapting to the changing distribution landscape.