Chad Kaser
About Chad Kaser
Chad Kaser serves as the Senior Vice President of North America at Rootstock Software, where he focuses on integrating CRM energy into cloud ERP solutions. With 18 years of experience in digital transformation, he previously held significant roles at Salesforce, contributing to the company's substantial growth and fostering a collaborative culture.
Current Role at Rootstock Software
Chad Kaser serves as the Senior Vice President for North America at Rootstock Software, a position he has held since 2023. Based in Dallas, Texas, he operates in a remote capacity. In this role, Kaser aims to integrate customer relationship management (CRM) principles into cloud enterprise resource planning (ERP) solutions. His focus is on enhancing engagement for corporate leaders on a global scale.
Previous Experience at Salesforce
Kaser has extensive experience at Salesforce, where he worked for over eight years in various leadership roles. He served as the Enterprise Account Director for Strategic Accounts from 2015 to 2020, followed by his role as Regional Vice President, Central US Vertical Leader from 2020 to 2023. During his tenure, he was instrumental in fostering collaboration across complex organizational structures and played a significant role in Salesforce's growth from $5 billion to $32 billion.
Education and Qualifications
Chad Kaser earned a Bachelor of Science degree in Business and Finance from Miami University, where he studied from 2001 to 2005. He remains an active alumnus of the university, reflecting his ongoing connection to his educational roots.
Expertise in Digital Transformation
With 18 years of experience, Kaser specializes in partnering with global companies to drive digital transformation initiatives. His work at Salesforce involved modernizing digital experiences for Fortune 1000 customers, focusing on revenue enhancement and cost reduction. He established strategic executive relationships within this customer base, contributing to significant business outcomes.
Leadership in Salesforce's Manufacturing Vertical
Kaser was part of the leadership team that launched and developed the Manufacturing vertical at Salesforce. His efforts in building a team of specialized high performers contributed to the success of this initiative, showcasing his ability to lead and innovate within the enterprise application industry.