Rachel Hayes
About Rachel Hayes
Rachel Hayes is a Senior Digital Marketing & Growth Manager at Rootstock Software, where she has worked since 2023. With a background in fraud prevention and risk management, she has over 19 years of experience in strategic thinking and 8 years in digital marketing.
Work at Rootstock Software
Rachel Hayes currently holds the position of Senior Digital Marketing & Growth Manager at Rootstock Software. She began this role in 2023 and has been with the company for one year. Prior to her current position, she worked at Rootstock Software as a Digital Marketing & Growth Manager from 2021 to 2023, accumulating two years of experience in this capacity. Her work focuses on driving digital marketing strategies and growth initiatives within the organization.
Education and Expertise
Rachel Hayes earned a Bachelor of Arts in Communication from the University of Cincinnati, completing her studies from 2013 to 2017. This educational background has provided her with a foundation in effective communication strategies, which she applies in her marketing roles. With a total of 19 years of experience in strategic thinking and 8 years specifically in digital marketing, she possesses a strong understanding of consumer behavior and decision-making processes.
Background in Digital Marketing
Before her tenure at Rootstock Software, Rachel Hayes worked as a Digital Marketing Manager at Benchmark Digital Partners LLC from 2019 to 2021. She also held the position of Marketing Specialist at VendorInsight for 8 months in 2018. Her career in digital marketing began after a background in fraud prevention and risk management, which included various roles at Axcess Financial. This diverse experience has contributed to her strategic approach in marketing.
Volunteer Work and Community Engagement
Rachel Hayes actively volunteers as a board member for the Cincinnati Off-Road Alliance. In this role, she contributes to the development and expansion of multi-use natural surface trails in the Greater Cincinnati and Northern Kentucky areas. Her involvement reflects her passion for outdoor activities, particularly mountain biking, and her commitment to community service.
Professional Experience Overview
Rachel Hayes has accumulated extensive professional experience across various roles. She worked at Axcess Financial in multiple capacities, including Collection Specialist, Fraud Specialist, Risk Analyst, and Security Management Specialist from 2004 to 2012. Additionally, she served as a Public Relations Coordinator at Montgomery Cyclery from 2013 to 2018. This diverse experience has equipped her with a comprehensive skill set applicable to her current role in digital marketing.