Raj B.
About Raj B.
Raj B. serves as the Chief Marketing and Product Officer at Rootstock Software, bringing over 25 years of experience in developing global go-to-market strategies. He has held leadership roles at various SaaS companies and is passionate about mentoring and storytelling in the software industry.
Current Role at Rootstock Software
Raj B. serves as the Chief Marketing and Product Officer at Rootstock Software, a position he has held since 2022. In this role, he is responsible for overseeing the marketing and product strategies of the company. His focus is on enhancing the company's market presence and driving product innovation. Raj's extensive background in marketing and product management supports his efforts in aligning the company's offerings with customer needs.
Previous Experience in Marketing Leadership
Raj B. has held several significant roles in marketing leadership prior to his current position. He worked as the VP of Product Marketing, Alliances, and Growth Services at 2Checkout from 2012 to 2016. Following that, he served as Head of Marketing at Nutanix for one year. He also held the position of Chief Marketing Officer at Algonomy from 2017 to 2021 and was the Chief Revenue Officer and Chief Marketing Officer at ArrowStream for nine months in 2021-2022. His experience spans various aspects of marketing and product strategy.
Educational Background and Qualifications
Raj B. earned a Bachelor of Engineering degree in Mechanical Engineering from RV College of Engineering, where he studied from 1993 to 1997. He also holds a strategic marketing diploma from the University of California, Berkeley, which he completed in 2003. His educational background complements his extensive experience in developing go-to-market strategies and executing marketing initiatives.
Expertise in Go-to-Market Strategies
With over 25 years of experience, Raj B. specializes in developing global go-to-market strategies across marketing, product, and sales. He has successfully led companies in scaling their revenues from $10 million to over $100 million. His expertise includes evangelical vision-selling to customers, partners, and investors, as well as establishing new industry sector beachheads and category creation.
Mentorship and Community Involvement
Raj B. is actively involved in mentorship and community support. He has a personal goal of grooming 50 CXOs and enjoys mentoring teams to transform them into high-performance organizations. Additionally, he assists emerging startups as an angel investor and board advisor, contributing his knowledge and experience to foster growth in the tech community.