Stu Johnson
About Stu Johnson
Stu Johnson serves as the Vice President of Product Marketing at Rootstock Software, a position he has held since 2022. With extensive experience in product marketing and business development, he has worked for notable companies including Autodesk, PTC, and Siemens PLM Software.
Work at Rootstock Software
Stu Johnson serves as the Vice President of Product Marketing at Rootstock Software, a position he has held since 2022. Prior to this role, he was the Senior Director of Product Marketing at the same company from 2021 to 2022. In his current role, he focuses on developing and articulating value proposition messaging across various platforms, including web, social media, email, and sales. His experience in product marketing is complemented by his background in sales enablement strategies.
Previous Experience in Product Marketing
Before joining Rootstock Software, Stu Johnson held several key positions in product marketing and business development. He worked at Plex Systems, Inc. as the Director of Product Marketing from 2014 to 2020. Prior to that, he was the Director of Teamcenter Product Marketing at Siemens PLM Software for eight years, from 2004 to 2012. His career also includes roles at RTT as Business Development Director and Autodesk as Business Development Manager.
Education and Expertise
Stu Johnson earned a Bachelor of Science in Mechanical Engineering, graduating Cum Laude from California State Polytechnic University-Pomona. His educational background supports his technical aptitude in product marketing. He is trained in several sales and marketing methodologies, including Pragmatic Marketing, Challenger Sales & Marketing, and Force Management sales enablement programs, which he applies to streamline sales execution.
Background in Engineering and Sales
Stu Johnson's career began in engineering and evolved into product marketing and business development. He worked as an Application Solution Engineering Manager at PTC from 1992 to 1997, and he has a strong foundation in technical sales support. His experience includes overcoming budget limitations while ensuring programs are completed on-time and on-budget, showcasing his ability to manage resources effectively.
Achievements in Product Launches
Stu Johnson has extensive experience in developing, implementing, and executing product launches across various industries. His expertise includes utilizing the 'Challenger' sales and marketing models and employing tools such as MEDDIC and Force Management methodology. He has successfully streamlined global sales execution through targeted sales enablement strategies, contributing to the overall success of the organizations he has worked with.