Adrian Banea
About Adrian Banea
Adrian Banea is the Account Management Team Leader for Romania and Bulgaria at RTB House, where he has worked since 2021. With over seven years of experience in online advertising and e-commerce, he focuses on enhancing digital presence for businesses and manages a portfolio of key clients.
Work at RTB House
Adrian Banea currently serves as the Account Management Team Leader for Romania and Bulgaria at RTB House, a position he has held since 2021. In this role, he is responsible for maintaining local account management processes and ensuring they align with global best practices. Prior to this, he worked as a Senior Account Manager at RTB House from 2014 to 2021, where he gained extensive experience in online advertising and e-commerce. His work involves managing a small portfolio of key clients and ensuring high levels of client satisfaction and retention.
Education and Expertise
Adrian Banea studied at Academia de Studii Economice din București, where he earned a Bachelor of Business Administration (BBA) in Commerce, focusing on the science of commodities and quality management from 2010 to 2013. He furthered his education by obtaining a Master of Business Administration (MBA) in Administrarea afacerilor comerciale from 2013 to 2015. His academic background supports his expertise in online advertising and e-commerce, where he has over seven years of experience.
Background in Sales and Account Management
Before joining RTB House, Adrian Banea began his career at Power Net Consulting as a Sales Trainee for two months in 2013. He then transitioned to the role of Junior Account Manager at the same company, where he worked for ten months until 2014. This early experience in sales and account management laid the foundation for his subsequent roles in the online advertising sector.
Innovative Approaches in Advertising
At RTB House, Adrian Banea works with a team that utilizes Deep Learning algorithms for ad buying, marking a pioneering approach in the online advertising industry. He is also part of the company’s initiatives to advance MarTech products, contributing to the establishment of the AI Marketing Lab and Creative Lab divisions. These efforts aim to enhance the capabilities and effectiveness of marketing technologies.