Ali Baker
About Ali Baker
Ali Baker is the Sales Director for UKI at RTB House, with a strong background in sales leadership and client acquisition. He previously held roles at Criteo and has a proven track record of securing high-profile clients and achieving significant sales growth.
Current Role at RTB House
Ali Baker serves as the Sales Director for the UKI region at RTB House, a position he has held since 2023. Based in London, he focuses on driving sales strategies and expanding the company's market presence. His leadership is aimed at fostering relationships with key clients and enhancing the overall sales performance of the organization.
Previous Experience at Criteo
Prior to his current role, Ali Baker worked at Criteo from 2016 to 2023, where he held various positions including Sales Team Lead and Sales Director for the UKI region. During his tenure, he was instrumental in achieving significant sales growth, including a 398% increase in Q4 2019. He successfully secured high-profile clients such as Dr Martens, Michael Kors, and Fitbit.
Educational Background
Ali Baker studied at the University of Leeds, where he earned a Bachelor's degree in Spanish and French from 2008 to 2012. He also attended Newcastle Royal Grammar School from 2002 to 2008, where he completed his secondary education. His educational background has contributed to his effective communication skills in diverse markets.
Sales Leadership and Achievements
Throughout his career, Ali Baker has demonstrated exceptional sales leadership. He has consistently exceeded sales targets, achieving a peak performance of 312% in Q2 2017. His strategic approach has led to the successful expansion of client bases, including notable companies like Betway and Jet2.
Early Career Experience
Before his roles at Criteo, Ali Baker gained experience in sales and customer care at various organizations. He worked as an International Sales Executive at the European Bartender School and as an International Sales Manager at Solarglide Limited. These positions provided him with foundational skills in sales strategy and client management.