Andrew Howe
About Andrew Howe
Andrew Howe serves as the VP of Operations UK at RTB House, where he oversees various functions including Account Management and Business Analysis. With a background in digital marketing and a degree in Rural Environmental Science from the University of Reading, he emphasizes the importance of team culture and personalized marketing strategies.
Work at RTB House
Andrew Howe serves as the Vice President of Operations UK at RTB House, a position he has held since 2020. In this role, he is responsible for overseeing various functions, including UK Account Management, Technical Account Management, Business Analysis, and Inventory. His leadership focuses on enhancing operational efficiency and driving team productivity within the organization.
Previous Experience in Digital Marketing
Andrew Howe has extensive experience in digital marketing, having held several key positions in various organizations. He worked at Mapp Digital as Country Manager Interactive UKI for seven months in 2016 and later served as Senior Director Digital Marketing Services from 2017 to 2019. Prior to that, he was employed at Dennis Publishing in multiple roles, including Ad Manager, Group Ad Manager, and Strategic Advertising Director, from 2010 to 2014.
Education and Expertise
Andrew Howe studied at the University of Reading, where he earned a Bachelor of Science in Rural Environmental Science from 1996 to 1999. He also attended Glyn School from 1991 to 1996. His educational background, combined with his professional experience, has provided him with a broad understanding of digital marketing, technology, and change management.
Team Culture and Productivity Focus
Andrew Howe is committed to fostering a work environment that encourages honesty and openness among team members. He believes that creating a safe space for discussing mistakes leads to higher productivity and engagement. He actively engages with literature and podcasts on team culture and productivity, reflecting his enthusiasm for these topics.
Insights on Personalization and AI
Andrew Howe emphasizes the significance of personalization and artificial intelligence in digital marketing. He believes these elements present substantial opportunities for brands to enhance customer engagement. He highlights the importance of delivering precise product recommendations through personalized messaging and creatives to support purchase frequency and brand loyalty.