Benjamin Albrecht
About Benjamin Albrecht
Benjamin Albrecht serves as the Agency Sales Director for DACH at RTB House, where he has worked since 2021. He has extensive experience in sales and account management within the media and advertising industry, having held positions at companies such as Outbrain, Microsoft, and AOL.
Current Role at RTB House
Benjamin Albrecht serves as the Agency Sales Director for the DACH region at RTB House, a position he has held since 2021. He operates from Köln, Nordrhein-Westfalen, Deutschland. In this role, he focuses on driving sales strategies and managing relationships with agencies, leveraging his extensive experience in the media and advertising industry.
Previous Experience at Outbrain
Prior to his current role, Benjamin Albrecht worked at Outbrain in various capacities from 2018 to 2021. He started as a Sales Manager for Enterprise and Media Agencies, then progressed to Enterprise Sales Lead, and finally served as Senior Sales Manager. His tenure at Outbrain allowed him to develop expertise in programmatic advertising and re-targeting strategies, essential for modern digital marketing.
Background in Sales Management
Benjamin Albrecht has a solid background in sales management, having worked at several notable companies. He was an Account Manager at Microsoft from 2013 to 2015 and at AOL from 2015 to 2016. His early career included a position as Sales Manager at Midland IT GmbH from 2010 to 2012, where he gained foundational experience in sales operations.
Expertise in Advertising Technology
Albrecht possesses expertise in programmatic advertising and re-targeting strategies, which are critical components of digital marketing. He is part of RTB House, a company known for integrating Deep Learning into its ad buying engine. This innovative approach positions the company as a leader in the advertising technology sector.
Innovative Contributions to MarTech
At RTB House, Benjamin Albrecht is involved in a company that has established divisions such as the AI Marketing Lab and Creative Lab. These divisions focus on innovating MarTech products, showcasing the company's commitment to advancing technology in marketing and advertising.