Bob Hoeksema
About Bob Hoeksema
Bob Hoeksema is a Senior Account Manager at RTB House, where he has worked since 2022, focusing on the Benelux region. He has extensive experience in marketing and account management, previously holding various roles at BlaBlaCar and a tutoring position at Bijlesbureau StudentsPlus Nederland.
Work at RTB House
Bob Hoeksema has been serving as a Senior Account Manager at RTB House since 2022. He is based in Amsterdam, Noord-Holland, Nederland. In this role, he manages client accounts and develops strategies to enhance performance across the Benelux region. His responsibilities include optimizing online campaigns and providing insights tailored to the Home & Garden industry.
Previous Experience at RTB House
Prior to his current position, Bob worked as an Account Manager for the Benelux region at RTB House from 2020 to 2022. During this time, he focused on client relationship management and campaign performance, contributing to the company's growth in the region.
Experience at BlaBlaCar
Bob Hoeksema held multiple roles at BlaBlaCar, including Performance Marketing Specialist, Growth Project Manager, Marketing Project Manager, and Paid Social Specialist. His tenure at BlaBlaCar spanned from 2016 to 2020, during which he developed expertise in mobile app and web conversion tracking, as well as incrementality and uplift measurement.
Educational Background
Bob studied at the University of Amsterdam, where he earned a Master of Science (MSc) in Business Administration with a focus on Marketing from 2014 to 2016. He also holds a Bachelor of Science (BSc) in Communication Science, which he completed from 2011 to 2014. His educational background provides a strong foundation for his work in marketing and account management.
Skills and Expertise
Bob possesses skills in optimizing user journeys and improving conversion rates through effective marketing strategies. His expertise includes customer behavior research, which informs his understanding of consumer decision-making processes. He emphasizes flexibility and granularity in online campaigns, ensuring tailored solutions for clients.