Bruno Sousa Silva
About Bruno Sousa Silva
Bruno Sousa Silva serves as the Head of Technical Account Coordination for Latin America at RTB House, where he focuses on performance optimization for digital marketing campaigns. With extensive experience in various roles within the digital marketing sector, he combines technical expertise with people management skills.
Current Position at RTB House
Bruno Sousa Silva currently holds the position of Head of Technical Account Coordination for Latin America at RTB House. He has been in this role since 2022, leading efforts to optimize performance for digital marketing campaigns. His responsibilities include managing a technical team that connects Client Services with Technical Solutions, ensuring effective implementation of marketing strategies.
Previous Experience at RTB House
Bruno has held multiple positions at RTB House prior to his current role. He served as the BR Technical Account Coordination Manager from 2021 to 2022 and as the BR Tech Account Team Lead from 2018 to 2021. Additionally, he worked as a Senior Tech Account Coordinator and a Tech Account Coordinator between 2016 and 2018. His tenure at RTB House has contributed to his expertise in performance optimization.
Education and Expertise
Bruno studied at the Universidade de São Paulo, where he earned a Bachelor's degree in Marketing from 2006 to 2009. He furthered his education at Escola Superior de Agricultura Luiz de Queiroz - ESALQ/USP, completing a Pós-graduação Lato Sensu - MBA in People Management from 2020 to 2022. His educational background supports his focus on developing both technical and people management skills.
Career Background
Bruno's career includes various roles in digital marketing and account management. He worked at Terra Networks as a Display Optimization Senior Analyst from 2012 to 2015 and served as a Digital Traffic Coordinator at El País from 2015 to 2016. Earlier in his career, he held positions at Predicta as an AdOps Assistant and at Yahoo! as an AdOps Junior Analyst. His diverse experience has equipped him with a strong understanding of digital marketing metrics and strategies.
Technical Skills and Tools
In his current role, Bruno utilizes various technical tools to enhance digital marketing performance. He is proficient in Google Analytics (GA), Google Tag Manager (GTM), HTML, and JavaScript. His technical expertise allows him to effectively analyze campaign performance and implement optimization strategies.