Concetta Canfora
About Concetta Canfora
Concetta Canfora is a Technical Account Manager at RTB House in Milano, Italy, where she has worked since 2021. She has extensive experience in technical support and campaign optimization, having previously held roles at Nielsen and other companies in the marketing and advertising sectors.
Work at RTB House
Concetta Canfora has been employed at RTB House as a Technical Account Manager since 2021. In this role, she provides technical support for both new and existing clients, focusing on all technical aspects of advertising campaigns. Her responsibilities include facilitating technical integration between RTB House's campaign emission system and clients' e-commerce platforms, which involves pixel setup and troubleshooting. Additionally, she supervises the creation of dynamic ad banners and monitors the effectiveness of online campaigns, offering performance assessments and optimization solutions to enhance campaign processes.
Previous Experience at Nielsen
Before joining RTB House, Concetta Canfora worked at Nielsen from 2018 to 2021 as a Technical Account Manager. In this position, she was responsible for managing client accounts and ensuring the successful implementation of technical solutions. Prior to this role, she served as a Data Collection Controller at Nielsen for six months in 2017, where she contributed to data management processes.
Experience at Measurence and Blasting News
Concetta Canfora's career also includes a role as a Customer Success & Operations Manager at Measurence in 2017, where she worked for eight months. Additionally, she spent two years at Blasting News as a Community Manager & Marketing Specialist from 2015 to 2017, based in London, UK. These positions provided her with a diverse skill set in customer success and marketing.
Educational Background
Concetta Canfora holds a laurea specialistica in Marketing Management from Università Commerciale 'Luigi Bocconi', where she studied from 2012 to 2014. She also earned a laurea triennale in Economia e Management from LUISS Guido Carli University, completing her studies from 2009 to 2012. Her educational background has equipped her with a strong foundation in marketing and management principles.