Daphne Cho
About Daphne Cho
Daphne Cho is an experienced Account Manager at RTB House, specializing in upselling and cross-selling branding solutions. She has a diverse background in marketing and operations, having held various roles in companies such as California Bio-X Lab and Appier.
Current Role at RTB House
Daphne Cho has been serving as an Account Manager (GCH) at RTB House since 2020. In this role, she specializes in upselling and cross-selling branding solutions to drive advertiser growth. She is responsible for reaching regional revenue targets of approximately USD 600,000 per hour. Her work involves developing relationships with decision-makers to optimize advertising performance and create full-funnel strategies. Under her management, she achieved a 100% advertiser retention rate for two consecutive quarters.
Previous Experience
Prior to her current position, Daphne Cho held several roles in the marketing and operations sectors. She worked as a Senior Account Executive at Appier from 2018 to 2020, where she focused on account management for Taiwan and Hong Kong. Before that, she was a Digital Marketing Associate at 遠見天下文化事業群 for four months in 2018. Her career also includes an Operations Officer position at California Bio-X Lab. Co., Ltd. from 2015 to 2016.
Educational Background
Daphne Cho has a diverse educational background. She earned a Master’s Degree in Marketing and Strategy from the University of Warwick - Warwick Business School from 2016 to 2017. She completed her Bachelor’s Degree in Banking, Corporate, Finance, and Securities Law at National Chengchi University from 2010 to 2014. Additionally, she participated in an exchange program at the National University of Singapore, studying Business Marketing from 2014 to 2015, and attended a summer program in Architecture and Sociology at Seoul National University in 2014.
Internships and Early Career
Daphne Cho began her career with internships that provided foundational experience in various fields. She interned as a Social Media Planner at The Princeton Review from 2012 to 2013. Additionally, she completed a one-month internship in Front Office Operations at Regent Hotels & Resorts in 2013. These early experiences contributed to her understanding of marketing and operations.