Dason Allen
About Dason Allen
Dason Allen is a Senior Enterprise Sales Director at RTB House, with a strong background in sales and marketing. He has extensive experience in dynamic personalized retargeting, cross-device marketing, and native advertising, having held various positions in multiple companies throughout his career.
Current Role at RTB House
Dason Allen serves as the Senior Enterprise Sales Director at RTB House, a position he has held since 2022. He operates within the Phoenix metropolitan area, Arizona, United States. In this role, he focuses on driving enterprise sales and leveraging his expertise in dynamic personalized retargeting and cross-device marketing to enhance client engagement and revenue growth.
Previous Experience at RTB House
Before his current role, Dason Allen worked as the Enterprise Sales Director at RTB House from 2018 to 2022. During this four-year tenure, he contributed to the company's sales strategy and client acquisition efforts, further establishing his expertise in the digital marketing landscape.
Career Background in Digital Marketing
Dason Allen has extensive experience in the digital marketing sector. He began his career at AmCheck as the Director of Business Development from 2002 to 2007. He then transitioned to ADP as a District Manager from 2007 to 2010, followed by a role at FetchBack Inc., an eBay Company, as Senior Sales Director from 2010 to 2012. His roles at myThings included Enterprise Sales Executive, Director of Strategic Accounts, and Head of Account Management, spanning from 2012 to 2018.
Education and Academic Background
Dason Allen studied at Northern Arizona University. His educational background has provided a foundation for his career in sales and marketing, equipping him with the skills necessary to excel in various roles within the digital advertising industry.
Expertise in Advertising and Marketing
Dason Allen specializes in native advertising, media planning, and performance display advertising. His expertise in dynamic personalized retargeting and cross-device marketing positions him as a knowledgeable professional in the advertising field, capable of developing strategies that enhance customer engagement and optimize marketing performance.