David Wise
About David Wise
David Wise serves as the Team Lead for Account Management in the AU/NZ region at RTB House, where he has worked since 2017. He has a background in digital account management and advertising, with previous roles at MEC and ZenithOptimedia Group.
Work at RTB House
David Wise has been with RTB House since 2017, currently holding the position of Team Lead for Account Management in the AU/NZ region. In this role, he has played a significant part in integrating the company's proprietary ad buying engine into client campaigns, which has optimized advertising performance. His responsibilities include managing account strategies specifically for the AU/NZ market, utilizing deep learning algorithms to improve client campaign outcomes. Additionally, he has contributed to the expansion of RTB House's presence in the APAC region through effective strategic account management.
Previous Experience in Digital Marketing
Prior to joining RTB House, David Wise worked at ZenithOptimedia Group I The ROI Agency as a Digital Account Executive from 2015 to 2017 in Sydney, Australia. His role involved managing digital marketing accounts and developing strategies to enhance client engagement. Earlier in his career, he served as a Search Analyst at MEC for seven months in 2012-2013, where he focused on search marketing initiatives in North Sydney. This experience laid the groundwork for his expertise in digital account management.
Education and Expertise
David Wise earned a Bachelor of Communications degree with a focus on Advertising from the University of Western Sydney, where he studied from 2009 to 2012. His education provided him with a solid foundation in communication strategies, advertising principles, and digital marketing tactics, which he has applied throughout his career in the advertising and digital marketing sectors.
Contributions to Advertising Technology
At RTB House, David Wise has been instrumental in leveraging advanced technologies to enhance advertising effectiveness. His role involves the application of deep learning algorithms to optimize client campaigns, reflecting his commitment to integrating innovative solutions in digital marketing. His efforts have not only improved campaign performance but also contributed to the overall growth and strategic direction of RTB House in the competitive advertising landscape.