Dayse Cotrim Fioramonte
About Dayse Cotrim Fioramonte
Dayse Cotrim Fioramonte is a Senior Sales Manager at RTB House, with a strong background in digital marketing and sales across various companies in Brazil. She has held multiple roles in sales and customer success, demonstrating expertise in CRM, sales conversion, and marketing strategy.
Current Role at RTB House
Dayse Cotrim Fioramonte serves as a Senior Sales Manager at RTB House, a position she has held since 2023. In this role, she leads the product marketing strategy and execution for the Latin American market. Her focus is on leveraging data and technology to deliver customized solutions to clients. Her expertise in CRM and sales conversion supports her efforts in driving sales growth and enhancing client relationships.
Previous Experience at Globo
Prior to her current position, Dayse worked at Globo as a Senior Customer Success Manager from 2021 to 2022. She also held the role of Digital Sales Executive - Retail at Globo from 2020 to 2021. During her time at Globo, she contributed to customer success initiatives and digital sales strategies, enhancing the company's engagement with its retail clients.
Experience at Criteo
Dayse Cotrim Fioramonte worked at Criteo as a Senior Product Sales Specialist for Latin America from 2022 to 2023. In this role, she developed and launched new video and customer acquisition campaigns, which improved client perception of Criteo's offerings. She also increased the share of voice for acquisition and retention campaigns in the Latin American market during her tenure.
Educational Background
Dayse holds a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from Université Grenoble Alpes, which she completed in 2015. She also has a Pós-Graduação in Marketing from FIA - Fundação Instituto de Administração, obtained in 2014. Additionally, she earned a Bachelor of Business Administration (BBA) from Pontifícia Universidade Católica de São Paulo, completing her studies in 2012. Earlier, she achieved a Técnica em Administração from Escola Técnica Estadual Camargo Aranha from 2005 to 2007.
Career Development and Skills
Dayse has developed a diverse skill set throughout her career, including expertise in CRM, sales conversion, and the integration of online video and omnichannel strategies. She has held various roles in sales and marketing across multiple organizations, including IBM and Serasa Experian, where she served as a Pre-Sales Consultant and Sales Specialist. Her passion for staying updated on industry trends drives her innovation in the digital marketing space.