Dick Eriksson
About Dick Eriksson
Dick Eriksson serves as the Sales Director for the Nordic Region at RTB House, a position he has held since 2018. With extensive experience in digital marketing and sales, he advocates for the use of Deep Learning AI to improve sales efficiency and programmatic advertising.
Work at RTB House
Dick Eriksson has served as the Sales Director for the Nordic Region at RTB House since 2018. In this role, he is based in Stockholm, Sweden, and has focused on enhancing the efficiency of the sales funnel through innovative technologies. He implemented Deep Learning AI, which resulted in a significant increase in sales efficiency, achieving up to 50% more effectiveness compared to traditional machine learning methods. Eriksson advocates for the use of Deep Learning in digital marketing, particularly in programmatic advertising and retargeting, to optimize budget utilization and improve results.
Previous Experience
Prior to his current position, Dick Eriksson held several roles in the media and advertising sectors. He worked at Bonnier Magazines & Brands as a Digital Specialist and Key Account Manager from 2015 to 2017. Before that, he was the Head of Sales at Schibsted Media Group for Hitta.se from 2008 to 2014. Eriksson also served as Head of Sales at Redeal STHLM for 11 months in 2017 to 2018, and as a Key Account Manager at Level Recruitment for 6 months in 2014. His early career included positions as an Account Manager at Gula Tidningen and Jajja Communications.
Education and Expertise
Dick Eriksson has pursued various educational opportunities to enhance his expertise in sales and business management. He studied at IAB Sverige, earning a Certificate in Online Sales in 2015. He also completed the Bonnier Innovation Program at Bonnier Media University in the same year. Additionally, Eriksson studied Sales Management at Schibsted Sales Management, obtaining a certificate from 2012 to 2013. His education at IHM Business School culminated in a DIHM in Business Management from 2008 to 2009.
Sales Strategies and Innovations
In his role at RTB House, Dick Eriksson promotes a modern and efficient advertising engine designed to optimize digital marketing efforts. He encourages marketing teams to explore the capabilities of this innovative tool, which leverages advanced technologies to enhance advertising effectiveness. Eriksson's focus on integrating Deep Learning into sales strategies reflects his commitment to driving better results within existing budget constraints.