Erin Tsai
About Erin Tsai
Erin Tsai is the Manager of Analytics and Data Science at RTB House, with a diverse background that includes experience in law and business analytics. She has held various roles in analytics and data science across multiple companies and has a strong academic foundation in chemistry, mathematics, and law.
Current Role at RTB House
Erin Tsai serves as the Manager of Analytics and Data Science at RTB House, a position she has held since 2022. In this role, she conducts in-depth analyses on incrementality testing for prospecting and retargeting campaigns. Her expertise in analytics and data science contributes to the optimization of marketing strategies and enhances the effectiveness of advertising efforts.
Previous Experience in Analytics and Data Science
Prior to her current role, Erin worked at Shopkick, a Trax Company, as Manager of Analytics & Data Science for six months in 2021. She also served as a Data Analyst at the same company for one year, from 2020 to 2021. Additionally, she held the position of Business Intelligence Manager at First Media US for five months in 2022, where she focused on data-driven decision-making.
Background in Law and IT Management
Erin has a diverse background that includes significant experience in law and IT management. She worked as a Senior Attorney and IT Manager at ABUSHARAR & ASSOCIATES, INC. from 2013 to 2020. This experience in law enhances her communication skills, allowing her to effectively interact with various departments and clients.
Educational Qualifications
Erin holds a Bachelor of Science and Bachelor of Arts in Chemistry and Mathematics from the University of Washington, where she studied from 2003 to 2007. She furthered her education by obtaining a Juris Doctor degree in Business Law from Western State College of Law from 2007 to 2010. Additionally, she earned a Master of Science in Business Analytics from Golden Gate University, Edward S. Ageno School of Business, from 2017 to 2020.
Volunteer Experience
In 2020, Erin volunteered at GLIDEsf in the San Francisco Bay Area for seven months. This experience reflects her commitment to community service and her ability to apply her skills in various contexts outside of her professional roles.