Erkan Soy
About Erkan Soy
Erkan Soy serves as the Head of Sales at RTB House in Germany, a position he has held since 2021. With over a decade of experience in online marketing and sales leadership across various regions, he has previously worked in significant roles at Criteo and Appier.
Work at RTB House
Erkan Soy has been serving as the Head of Sales at RTB House since 2021. In this role, he oversees sales operations in Germany, leveraging his extensive experience in online marketing and sales management. His leadership at RTB House focuses on driving sales growth and expanding the company's market presence in the region.
Previous Experience in Sales and Marketing
Prior to his current position, Erkan Soy held several significant roles at Criteo, including Country Manager for Turkey and Managing Director for Eastern Europe. His tenure at Criteo spanned from 2011 to 2018, during which he transitioned through various leadership positions, enhancing his expertise in sales and business development. He also worked at Appier as Regional Director for DACH & Turkey for six months in 2020.
Education and Expertise
Erkan Soy studied Marketing and International Management at Technische Hochschule Mittelhessen, where he earned a Diplom from 1996 to 2001. He also studied at IUT Limoges, completing an Auslandssemester in 1999. His educational background supports his extensive experience in online marketing and advertising, which he has cultivated since 2003.
Background in Online Marketing
Erkan Soy has a strong foundation in online marketing, having worked in various capacities since 2003. His roles have included Online Marketing Manager at neckermann.de GmbH and JAXX Group, where he focused on affiliate marketing and display advertising. This background has contributed to his comprehensive understanding of digital advertising technologies and strategies.
Adtech Industry Experience
With over a decade of experience in the adtech industry, Erkan Soy has developed a deep understanding of digital advertising technologies and strategies. His career trajectory reflects a transition from online marketing management to leadership roles in sales and business development, showcasing his adaptability and expertise in the evolving digital landscape.