Felipe Viana
About Felipe Viana
Felipe Viana is an Account Manager at RTB House in Warsaw, Poland, where he has worked since 2020. He holds a Bachelor's degree in Business Administration and has completed multiple external courses, including studies in Sustainable Business Strategy and Psychology.
Work at RTB House
Felipe Viana has been serving as an Account Manager at RTB House since 2020. He is based in Warsaw, Mazowieckie, Poland. In his role, he is part of a team that manages campaigns for over 1,600 clients across the EMEA, APAC, and Americas regions. RTB House operates globally, with a presence in more than 30 locations, including major cities such as New York, London, and Tokyo. The company focuses on MarTech innovation and creative performance enhancement, which aligns with Viana's expertise.
Education and Expertise
Felipe Viana has an extensive educational background. He studied Business Administration at Universidade Estadual do Ceará, earning a Bachelor's degree from 2009 to 2014. He furthered his education at Uniwersytet Ekonomiczny w Poznaniu, where he completed a Master's degree in Technology Innovation and Management from 2018 to 2020. In addition, he pursued external courses at the University of Oxford and Harvard University, focusing on Introduction to Psychology and Sustainable Business Strategy, respectively, both completed in 2022.
Background
Felipe Viana's professional journey includes significant contributions to RTB House, particularly in the deployment of deep learning algorithms within the company's ad buying engine. This technology is recognized as pioneering in the advertising industry. His role as an Account Manager allows him to leverage his educational background and expertise in technology and management to enhance client campaigns.
Achievements
During his tenure at RTB House, Felipe Viana has been involved in the development of two independent divisions that focus on MarTech innovation and creative performance enhancement. His contributions have played a role in the company's ability to serve a diverse client base effectively, utilizing advanced technologies to optimize advertising strategies.