Floris Bouma
About Floris Bouma
Floris Bouma is a Sales Enablement Specialist with expertise in growth hacking strategies and advanced skills in Google Analytics and Google AdWords. He has a background in Commercial Communication and has held various roles in digital marketing and analytics across several companies, including Google and RTB House.
Current Role at RTB House
Floris Bouma serves as a Sales Enablement Specialist at RTB House, a position he has held since 2021. In this role, he focuses on enhancing sales strategies and optimizing client interactions to improve overall business performance. His work involves leveraging data insights to support sales initiatives and drive client satisfaction.
Previous Experience at Google
Floris Bouma has held multiple positions at Google. He worked as a Manager for Search Ads 360 for three months in 2019 in County Dublin, Ireland. Following this, he served as an Account Manager for Platforms from 2019 to 2021, where he focused on managing client accounts and optimizing advertising strategies.
Educational Background
Floris Bouma studied at Hogeschool van Utrecht, where he earned a Bachelor of Communication in Commercial Communication. His studies spanned from 2009 to 2016, providing him with a solid foundation in communication principles and strategies relevant to the marketing field.
Expertise in Digital Marketing
Floris Bouma possesses advanced skills in Google Analytics and Google AdWords, which he utilizes for data-driven decision making. His expertise includes growth hacking strategies aimed at optimizing online marketing efforts. He specializes in leveraging data insights to enhance client business processes and product offerings.
Career Development and Skills
Throughout his career, Floris Bouma has focused on continuous improvement of digital processes and client satisfaction through analytics. He has experience managing key performance indicators (KPIs) to drive business intelligence initiatives. His previous roles include positions at The Mobile Company, albelli, and MOBGEN, where he developed a strong background in digital project management and analysis.