Gonzalo Figares
About Gonzalo Figares
Gonzalo Figares is a Managing Director with over 20 years of experience in launching digital businesses in the internet industry. He has held leadership positions at various companies, including RTB House, Ogury, and Yahoo!, and possesses expertise in mobile advertising and marketing strategy.
Work at RTB House
Gonzalo Figares has served as Managing Director at RTB House since 2021. In this role, he oversees operations in Madrid, Comunidad de Madrid, España. Under his leadership, the company has expanded its capabilities in mobile advertising and marketing strategy. RTB House is known for its advanced advertising technology, serving campaigns for over 1,600 clients across EMEA, APAC, and the Americas. Figares has played a significant role in integrating deep learning into the company's algorithms, enhancing the effectiveness of their advertising solutions.
Previous Experience in Digital Advertising
Before joining RTB House, Gonzalo Figares held several key positions in the digital advertising sector. He worked at Ogury as Managing Director for Spain and Vice President for Latin America from 2018 to 2021. Prior to that, he was the Head of Advertising and Sales at Jumptap for one year in 2007-2008. His experience also includes a role as Business Development Director at Yahoo! from 2003 to 2006, and Industry Head Multi-Sector at Google for eight months in 2006-2007. These positions have contributed to his extensive knowledge in mobile advertising and digital strategy.
Education and Expertise
Gonzalo Figares holds an MBA from the Thunderbird School of Global Management, which he completed in 2000. He also earned a Bachelor in Business Administration with a focus on International Business from EBS Paris - European Business School. His educational background supports his expertise in digital strategy, business development, and mobile advertising. Figares has over 20 years of experience in launching new digital businesses within the internet industry, making him a seasoned professional in his field.
Career Background
Gonzalo Figares has a diverse career spanning over two decades in the digital and consulting sectors. He began his career as a Senior Consultant at Accenture in New York from 2000 to 2003. He then transitioned to various roles in digital advertising, including Managing Director at HiMedia Group (now AdUX) from 2014 to 2018. His career trajectory showcases a strong focus on business development and digital strategy, with significant contributions to the companies he has worked for.
Achievements in Digital Strategy
Throughout his career, Gonzalo Figares has made notable contributions to the field of digital strategy. At RTB House, he was instrumental in deploying deep learning technology into the company's algorithms, which has improved the efficiency of advertising campaigns. His leadership in various roles has consistently focused on enhancing mobile advertising and marketing strategies, reflecting his commitment to innovation in the digital landscape.