Hofit Shay
About Hofit Shay
Hofit Shay is a Partnership Manager at RTB House in Tel Aviv, Israel, where she has worked since 2022. With over seven years of experience in B2B2C marketing, she has held various roles in digital marketing, including positions at GO Digital Marketing and gimalaya.
Work at RTB House
Hofit Shay has been serving as a Partnership Manager at RTB House since 2022. In this role, she focuses on developing and managing strategic partnerships to enhance the company's market presence. Based in Tel Aviv, Israel, she has contributed to the company's objectives by leveraging her extensive experience in marketing and partnership management.
Previous Experience in Digital Marketing
Prior to her current position, Hofit Shay worked at GO Digital Marketing as a Customer Success Executive from 2017 to 2020. In this role, she was responsible for ensuring client satisfaction and success, which involved managing client relationships and optimizing their marketing strategies. Her experience in this position contributed to her understanding of customer needs in the digital marketing landscape.
Background in Campaign Management
Hofit Shay has a background in campaign management, having worked as a Campaign Manager at Gimalaya from 2015 to 2017. In this role, she managed various marketing campaigns, focusing on performance metrics and user engagement. This experience provided her with valuable insights into effective marketing strategies and user behavior.
Experience in Social Media Management
From 2013 to 2015, Hofit Shay served as a Social Media Manager at Rose Raveh Public Relations & Representation. In this capacity, she developed and executed social media strategies to enhance brand visibility and engagement. This role helped her build a solid foundation in digital communication and audience engagement.
Expertise in B2B2C Marketing
Hofit Shay possesses over seven years of experience in B2B2C marketing. Her expertise includes a deep understanding of performance and commerce user funnels, covering all stages from awareness to retention. She advocates for a proactive approach to enhance growth and promote strategy, innovation, and creative data-driven decision-making.