Hokey Wei
About Hokey Wei
Hokey Wei serves as the Sales Director for Strategic Clients at RTB House and is also a violist with the Mercedes me Orchestra. With extensive experience in sales and business development across various companies, he specializes in branding, performance marketing, and bridging international markets.
Work at RTB House
Hokey Wei serves as the Sales Director for Strategic Clients at RTB House, a position he has held since 2020. In this role, he focuses on developing and managing strategic client relationships, leveraging his expertise in branding and performance marketing solutions. His work is centered in Beijing, China, where he has contributed to the company's growth and client engagement strategies for four years.
Current Role as Violist
Since 2017, Hokey Wei has been a violist with the Mercedes me Orchestra in Beijing City, China. His involvement with the orchestra highlights his commitment to the arts alongside his professional career in sales and marketing. This dual engagement reflects his diverse interests and skills.
Professional Background
Hokey Wei has a diverse professional background with experience in various roles across multiple companies. He worked as a Senior BD Manager at MobPartner from 2014 to 2015, and later served as Director of Sales China at Glispa Global Group from 2015 to 2019. His experience also includes positions at Google, InMobi, and ViSenze, where he focused on business development and operations.
Education and Expertise
Hokey Wei holds a Bachelor’s degree in Diplomacy from Peking University, where he studied from 2004 to 2008. He also earned a Master’s degree in International Business from Grenoble Ecole de Management between 2010 and 2012. His educational background supports his expertise in bridging the gap between China and international markets, particularly in strategic client relationships.
Specializations and Interests
Hokey Wei specializes in competitive analysis and persuasion, skills that are essential in his role as a Sales Director. He has a unique interest in Chinese traditional culture, which informs his approach to marketing and client engagement. His ability to navigate both branding and performance marketing solutions is a key asset in his professional endeavors.