Ivan Jerbic
About Ivan Jerbic
Ivan Jerbic is an Account Manager at RTB House, specializing in demographic data analysis and consumer profiling. He has a background in economics and has held various roles in marketing and consulting across Europe.
Work at RTB House
Ivan Jerbic has been employed at RTB House as an Account Manager since 2020. In this role, he is responsible for managing client accounts and ensuring effective communication between clients and the company. His work involves utilizing Relationship Media tools to develop media plans that target specific audiences. He also plays a critical role in resolving discrepancies within the billing process for online campaigns, contributing to the overall efficiency of the account management team.
Previous Experience in Online Marketing
Before joining RTB House, Ivan Jerbic worked at dunnhumby as an Account Manager for six months in 2019. Prior to that, he served as a Junior Consultant at DIEONLINEFABRIK Agentur für Onlinemarketing GmbH from 2016 to 2019 in the Berlin Area, Germany. His experience in these roles equipped him with skills in analyzing demographic data and consumer profiles, which are essential for identifying target audiences based on lifestyles and psychographics.
Education and Expertise
Ivan Jerbic studied at the Zagreb School of Economics and Management, where he earned a Bachelor of Economics (Bacc.oec.) from 2010 to 2015. His academic background provides a solid foundation for his expertise in analyzing consumer data and developing effective media strategies. His education has been instrumental in shaping his analytical skills and understanding of market dynamics.
Background in Tutoring
Earlier in his career, Ivan Jerbic worked as a Peer Tutor in the Department for Foreign Languages at the Zagreb School of Economics and Management from 2012 to 2013. This role involved assisting fellow students in understanding course material, which contributed to his communication and interpersonal skills.
Media Planning and Analysis
In his current and previous roles, Ivan Jerbic has been involved in the development of media plans that specify effective media forms to reach target audiences. He is also responsible for maintaining flowcharts and developing media delivery analysis, which supports the optimization of online marketing campaigns.