Jason Blom
About Jason Blom
Jason Blom serves as the VP of Enterprise Sales at RTB House, bringing over 20 years of experience in retail, wholesale, and e-commerce. He has held various leadership roles at companies such as Criteo and Shopkick, focusing on sales strategy and campaign attribution.
Current Role at RTB House
Jason Blom serves as the Vice President of Enterprise Sales at RTB House, a position he has held since 2023. In this role, he focuses on delivering scalable and efficient advertising solutions to clients, aiming to enhance their competitiveness in the ad tech industry. His responsibilities include leading sales initiatives and overseeing team operations in a hybrid work environment across the San Francisco Bay Area.
Previous Experience at Criteo
Prior to his current role, Jason Blom worked at Criteo for several years in various capacities. He served as RVP Sales and Account Strategy from 2018 to 2020, and as RVP Sales from 2016 to 2017. Additionally, he held the position of Sales Director at Criteo from 2014 to 2016. His tenure at Criteo involved leading sales teams and developing strategies to enhance client engagement in the digital advertising sector.
Experience at Shopkick and Nextag
Jason Blom's career includes significant roles at Shopkick, a Trax Company, where he was RVP Sales from 2020 to 2022. He also worked at Nextag as a Business Development Manager from 2007 to 2014. These positions contributed to his extensive experience in sales and business development within the retail and e-commerce sectors.
Educational Background
Jason Blom studied at San Francisco State University, where he earned a degree in Clinical Psychology from 1996 to 1998. He also attended California State University - East Bay, achieving a degree in Industrial Psychology from 1998 to 2000. His educational background provides a foundation for understanding consumer behavior and team dynamics in a business context.
Sales Strategy and Focus Areas
In his professional roles, Jason Blom emphasizes the importance of accurate campaign attribution. He aims to ensure precise crediting of sales to campaigns, which is crucial in the evolving landscape of digital advertising. His strategic focus is on providing clients with cost-effective solutions that enhance their operational efficiency.