Jim Price
About Jim Price
Jim Price serves as the Head of Travel NA at RTB House, where he has worked since 2019. He has extensive experience in the travel sector, having held leadership roles at several companies, including Criteo and KAYAK, and has collaborated with numerous high-profile clients.
Work at RTB House
Jim Price has been serving as the Head of Travel NA at RTB House since 2019. In this role, he has expanded his responsibilities to include working with Enterprise-level Retail and Classified clients, in addition to overseeing the travel sector. His tenure at RTB House has lasted for five years, during which he has leveraged his extensive experience in the travel industry to drive growth and innovation.
Previous Experience in the Travel Industry
Prior to his current position, Jim Price held several significant roles in the travel sector. He worked at mParticle as Head of Travel for eight months in 2018-2019. Before that, he served as Vice President of Display Advertising and Vice President of Travel at NexTag from 2008 to 2010. His experience also includes seven years at Criteo as Vice President Sales for the Travel Industry, where he played a crucial role in expanding the company's travel sector business.
Education and Expertise
Jim Price studied at the University of Wisconsin-Madison, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing. His educational background, combined with his extensive experience in the travel industry, has equipped him with the skills necessary to introduce innovative solutions, such as Programmatic Direct Mail, to enhance marketing strategies for travel clients.
Achievements in Revenue Growth
Throughout his career, Jim Price has worked with over 1000 travel clients globally, contributing to significant revenue growth in the travel sector. At Criteo, he was instrumental in expanding the travel business from two campaigns to an $8-figure revenue business in North America and a $9-figure business globally over six years. His track record includes collaborations with high-profile clients such as Expedia.com, Hotels.com, and Airbnb.
Leadership Roles in Travel Companies
Jim Price has held various leadership positions in prominent travel companies. He served as Vice President of Global Business Development at KAYAK for four years and was Vice President of Business Development at Carlson Wagonlit Travel for one year. Additionally, he was Vice President Sales in the travel sector at PebblePost for one year, further solidifying his expertise in travel marketing and business development.