Jorgelina Centeno
About Jorgelina Centeno
Jorgelina Centeno is an Account Management Team Leader at RTB House, where she has worked since 2021. She has a diverse background in marketing and business development, holding degrees in International Trade, Marketing, and Applied Economics.
Current Role at RTB House
Jorgelina Centeno serves as the Account Management Team Leader at RTB House, a position she has held since 2021. In this role, she is responsible for leading a team that supports over 3,000 marketing campaigns across the EMEA, APAC, and Americas regions. Her work focuses on creating value through teamwork and driving digital transformation initiatives within the company. RTB House is known for its innovative approach to marketing technology, including the establishment of its AI Marketing Lab and Creative Lab divisions.
Previous Experience at RTB House
Before her current role, Jorgelina Centeno worked at RTB House in various capacities. She served as an Account Manager for Argentina, Chile, and Peru from 2018 to 2020, and as a Senior Account Manager for the same regions from 2020 to 2021. During her tenure, she contributed to the deployment of Deep Learning algorithms in the company's ad buying engine, which enhanced the effectiveness of marketing campaigns.
Education and Expertise
Jorgelina Centeno has a strong educational background in marketing and economics. She studied at Digital House, where she completed a course in Digital Marketing in 2019. She also holds a Master's degree in Applied Economics from Universidad Torcuato Di Tella, which she achieved from 2013 to 2014. Additionally, she completed a postgraduate program in Marketing at Pontificia Universidad Católica Argentina in 2017. Her undergraduate degree is in International Trade from Universidad Nacional de Quilmes, which she obtained from 2001 to 2006.
Career at BASF
Jorgelina Centeno has extensive experience at BASF, where she worked in various roles from 2010 to 2018. She began as an Analista Sr de Comercio Exterior and later transitioned to the role of Marketing & New Business Development. From 2013 to 2016, she served as an Analista Sr de Controlling Corporativo. Her time at BASF provided her with a solid foundation in international trade and marketing strategies.
Academic Contributions
Jorgelina Centeno has also contributed to academia as a professor at Universidad de Buenos Aires. She taught Quantitative Methods and Applied Statistics from 2010 to 2012. This role allowed her to share her knowledge and expertise with students, furthering their understanding of quantitative analysis in marketing and business.