Joseph Lee
About Joseph Lee
Joseph Lee serves as the Head of Programmatic Partnerships US at RTB House, where he specializes in programmatic ad strategy and artificial intelligence technologies. He has extensive experience in digital transformation and data monetization, having held key positions at various leading digital companies.
Current Role at RTB House
Joseph Lee serves as the Head of Programmatic Partnerships US at RTB House. He has held this position since 2018, contributing to the company's growth by leading monetization strategies aimed at increasing demand-side platform (DSP) spend across the U.S. market. His role involves specializing in programmatic ad strategy and artificial intelligence technologies, with a particular focus on private marketplace deals and header bidding.
Previous Experience in Digital Advertising
Prior to his current role, Joseph Lee worked at several prominent companies in the digital advertising space. He was a Digital Sales and Strategy Development Manager at Yahoo from 2005 to 2011, where he focused on sales strategies. He then served as Director of Strategy & Sales Development at MediaMath from 2011 to 2013. He also held the position of Global Director of Data and Strategic Partnerships at Criteo for one year in 2014, and was a Director of Business Development at eXelate, A Nielsen Company from 2014 to 2016.
Education and Academic Background
Joseph Lee studied at Brandeis University, where he earned a Bachelor of Arts degree in Economics and American Studies. His academic tenure lasted from 2000 to 2004, providing him with a strong foundation in economic principles and cultural studies that have informed his professional career in digital advertising and data monetization.
Expertise in Data Monetization and Digital Transformation
Joseph Lee has extensive experience in digital transformation and data monetization. He has leveraged innovative uses of data to scale businesses, particularly in the context of enterprise software sales and data management platforms. His expertise includes a focus on programmatic ad strategy, which has been instrumental in developing new revenue streams and scaling strategic partnerships at various leading digital companies.
Contributions to the Digital Advertising Industry
Throughout his career, Joseph Lee has played a key role in scaling strategic partnerships and developing new revenue streams at major digital companies, including Yahoo, AOL, Criteo, MediaMath, and eXelate. His contributions have significantly impacted the growth and evolution of programmatic advertising and data monetization strategies within the industry.